Project Success: Optimizing a WordPress E-Commerce Site’s Load Speed

At Dreamsubmitting Web Services, we realize how fundamentally speed is everything for an e-commerce website. A slow-load can drive away a frustrated user and certainly impact sales. Of late, we had the pleasure of consulting and solving the speed issues on a WordPress e-commerce site for a client, and here’s project success.

The client arrived to us stating that its WordPress e-commerce website loaded extremely slowly, notwithstanding all kinds of efforts on their side. They had tried WP-Rocket, a very popular caching plugin with wide functionality, but it caused some functionality issues with certain pages. They had hoped this fix would solve the problem, so they changed to LiteSpeed Cache which made the functionality problems disappear but did not make the site speed up.

The client thus needed an expert WordPress developer to be taken over for the project and solve the problem in a timely manner since the site was still performing poorly.

Approach
When we took the project, we dove head-first trying to identify the root causes of slow load times. This is what we did:

Site performance audit We performed the most intense audit of the site, including server response analysis down to the last detail as well as a deep view of the structure of the website and very detailed observation on loading times.

Plugin Configuration Both WP-Rocket and LiteSpeed Cache are powerful, but unless they’re fine-tuned the proper way so not to conflict with all functionalities of the website, these performance-enhancing giants may break things rather than enhance performance. So, we set it up and did a lot of fine-tuning for optimal performance without breaking anything.

Database Optimization Cleaned up the database and removed bloat for better responsiveness.

Image Compression: Your high-resolution images will be optimized and compressed to ensure it loads fast, but without losing quality.

The code will also be minified as much as possible in both JavaScript and CSS to improve your file size, thereby shortening the loading time.

Global CDN Setup: We set up a Content Delivery Network that allows or enables website content distribution across different servers in the world so, no matter where you are located, you can enjoy higher speed in loading.

Conclusion
After implementing these solutions, their websites loaded in a totally dramatic fashion, with pages loading so much faster than they used to. Our client now boasts a high performing website that doesn’t only work seamlessly but keeps users engaged and conversions flowing.

Why work with us at Dreamsubmitting Web Services?
This is a showcase of our abilities in solving even the most complicated WordPress speed issues. Whether it is plugin conflict, slow load times, or other performance issues your site suffers from, we can help you attain a flawless optimization for your site.

Do You Need Help Optimizing Your Website’s Speed?

If your WordPress website is slow or posing through a series of other performance issues, now is the time to call! Talk to us today about getting your website up and running with maximum speed and performance.