eToro Partners Presents: What Marketing Materials Can Do For

Most affiliates, when starting out in the forex affiliates market, seem to think that the only way to promote their affiliated product is to stick a flashy banner on their website and call it a night. However, while banners are generally effective marketing tools (depending of course on the particular banner), they are certainly not the only tools in your affiliate arsenal and the best way to get optimal results is to use all the marketing tools available to you in combination.

Videos are another way of Videos are another way of So lets take a look at some of the other marketing tools that eToro Partner provides to its affiliates. Let’s start out with the banner’s cousin, the widget. Widgets are often much more effective than banners, especially if your site gets general rather than specifically forex motivated traffic (i.e. if your site’s content is not about forex). Widgets show your visitors live rates and market statistics that have a double effect on the visitor: first of all the visitor can see the limited range of trading instruments and realize the relative simplicity of the market; secondly the visitors can get excited about the live volatility of forex rates. Both these factors can lead to swift and effective conversions.

Videos are another way of delivering clear and attractive messages to your site visitors. The advantage of a forex video is that the message is often much sharper and more defined than that of the banner, and of course the visitor gets to enjoy a display that is much more visually pleasing and sophisticated than the repetitive rollover banner. The video, unlike the banner, demands the viewers undivided attention which means that the visitor is much more perceptible to the message.

Lastly, let’s talk about textual materials, such as eToro reviews or text links. Relevant text is very important to improving your presence among search engine results (search engine optimization). When people are referred to your site from search engine results they are highly motivated visitors because obviously they searched a forex or eToro related term which means they are much more likely to be converted than any other chance visitor.

By using all these tools together, you can achieve better conversion results and better commissions. We hope you enjoyed this information and that it will be helpful to you in the future.