eToro’s social investment network attracts over 1000 followers per top performing trader

LONDON, July 6, 2011 – eToro, the world’s largest investment network, presents the impact of its automatic CopyTrader™ changing the way people trade today. eToro’s social trading network provides users with valuable insights into top traders' performance and track record. This transparency enables users to identify key influencers and benefit from their achievements. eToro’s OpenBook has been enhanced to provide detailed performance track records per trader including charts displaying trends over different time periods, with the ability to click and drill down to see results on specific trades. Today investors can easily spot the top performing trading gurus in the network, some of which have more than 1000 followers.

Social indicators now provided by eToro OpenBook enable users to choose the right expert trader to follow, based on their profits, trading style, portfolio strategy and risk level. Traders can view results over different time slices such as week, month or year. They can sort by win ratio, financial gain percentage, instrument traded, and trader location. All this information is presented in a visual, user friendly way for easy interpretation. In addition, using the CopyTrader™ function on eToro’s OpenBook, traders can fully diversify their investment portfolio by dividing their invested capital across several selected traders, thereby creating a people-based investment portfolio driven by performance-based social trading, lowering their overall investment risk.

Enhancements to social trading are part of eToro's commitment to promote responsible trading. In addition to offering immediate access to the real experts through the world’s largest financial trading community, eToro includes product features designed to enforce risk management and user education that give users the essential ingredients to easily control and enrich their trading experience.

"Increased transparency has boosted the overall amount of trading activity and quantity of trades," said eToro CEO, Yoni Assia. "Enabling everyone to see all traders' activity is a win-win for expert Copy traders , investors and beginning traders alike. Our gurus are gratified by the recognition they are receiving for their trading expertise, and their followers are gaining valuable insights into the world of online trading."

eToro’s social trading network, OpenBook, launched July last year, provides financial traders with real time feeds of other traders’ positions, profits and strategies. The trading platform enables users to view, share and even copy their chosen trader’s moves in real-time, or they can chose to lean back and enjoy the merits of an expert indirectly managing their trading account. By combining the capabilities of simple to use trading platforms with a community powered investment network, eToro is uniquely positioned to lead the social trading revolution and break down the barriers of complex trading to provide every individual with easy access to the world’s financial markets.

About eToro
eToro is the world’s largest investment network, with over 1.5 million users in over 130 countries and thousands of new accounts opened each day. eToro leads the social trading revolution through its community powered network, which enables every investor to see, follow and automatically copy the actions of other investors in real time. eToro’s mission is to open the financial markets to every individual and make them accessible through a simple, transparent and more enjoyable way to trade currencies, commodities and indices online. Based on a wide range of innovative web-based and mobile trading platforms that appeal to every level of trading expertise, eToro’s investment network facilitates information exchange between investors, accelerates knowledge sharing and shortens the learning curve for those who want to bring their trading experience to the next level.

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